A little help finding the right words.
Good names take curiosity, a few experiments, and sometimes a second look.
01 / FIELD NOTE
How to turn name ideas into a shortlist
A long list can keep you browsing without bringing you closer to a decision. Start by writing one sentence about what the name needs to do. A baby name, a fictional surname and a pet’s everyday name have different jobs.
Read guide ↗02 / FIELD NOTEMake fictional names feel at home together
A setting does not need hundreds of invented words to feel coherent. It needs a few choices you can repeat with purpose.
Read guide ↗03 / FIELD NOTEGive a public name a practical test
A name can look good in a list and feel awkward in an introduction. Before building a public identity around it, test the shortlist in the places it will appear.
Read guide ↗